Why are so many retailers so happy to offer Anna Zuckerman Luxury collections?
Not to sound like a broken record, but JCK Las Vegas in August really was something of a watershed experience for Anna Zuckerman Luxury. It gave Anna the opportunity to meet retailers who had become fans of her designs through social media and advertisements, and it gave those same retailers the chance to see the quality of her work in person.
Anna took the opportunity of the national trade show to offer incentives to stores joining the ranks of Partner Store right then and there! It was such a popular notion, she decided to make the same incentive program available to retailers attending shows in Tampa, Miami, and Atlanta over the months following. We'll have more posts regarding those experiences, but for now we wanted to showcase the stores that joined the program right on the spot in Nevada (and spotlight an existing Partner Store who missed the last deadline to be included but had some important stuff to say):
Sydney Nusinov - Charles Nusinov & Sons - Parkville, MD
Charles Nusinov & Sons was founded in 1923 by Charles Nusinov, a Ukrainian immigrant, arriving in Baltimore via Buenos Aires. Charles, trained as a jeweler in his native Ukraine, was a master craftsman and diamond setter. The business grew from humble beginnings in the East Baltimore Street area and eventually encompassed several properties in the area of Baltimore and Eden Streets. A true family business, the store expanded with the help of Charles' three sons: Nathan, Sam, and Bob, who later brought in their sons. Today, Donald Nusinov, grandson of Charles, is the President, and his sons, Sydney and Alan, are following in the family footsteps.
Michelle Marting - Crown Jewels of Havasu - Havasu, AZ
Crown Jewels of Havasu is a family owned and operated retail jewelry store that has been accommodating Lake Havasu and other Colorado River cities since 1987. They are direct diamond importers, offering a full range of diamond, bridal, and colored gemstone jewelry, Citizen Watches, and more. They offer custom design as well as full service jewelry repair by their Master Goldsmiths.
Katherine Whipple Andrews - Katherine LaGrand Jewelry - Aspen, CO
Katherine LeGrand designs and makes her unique jewelry in her atelier in Aspen. Katherine also refashions old jewelry and offers repairs and appraisals. She started designing jewelry in 2004 for the trade. Her love of gems and all things that sparkle lead her to grow her own brand and open her store in 2016. Katherine LeGrand has become a place of jewelry dreams for both her clients and herself.
Diane Russell - Music Box & Clock Shoppe - Palm Springs, CA
A local destination to find music boxes, clocks, jewelry, art pieces, sculptures, Murano glass, and other high-end items sure to dazzle. Whether you're shopping for yourself or someone else, they will make you feel like family as they show you the informative and friendly service you deserve. You'll find Swarovski crystal figurines and jewelry, Lladro porcelain, Nomination jewelry, Charriol, and other sough-after brands that will impress collectors and casual browsers alike. As well as Christmas for fans year round. Complimentary gift wrapping and worldwide shipping to make buying simple and enjoyable, whether you're in the store or shopping on their website.
Partner Store Spotlight: Star Jewelers - B.A., OK
Just after we returned from Vegas, Dayna Matheny, president and gemologist for Star Jewelers in Broken Arrow, OK, wanted us to know, "We absolutely love the quality of each piece and our customers gasp at the fact that most items are only $199! We have an entire showcase dedicated to AZL by the checkout counter. It is a price point that makes it attractive and is very easy to sell as an add-on or gift for any occasion!"
Regarding Anna personally, Dayna made the point, "I love that we are one of the original accounts who got to deal with Anna directly before the company exploded! She is an inspiration to me as a young female business owner, while also beautiful, witty, down-to-earth, and a lot of fun to work with!"
Dayna even offered a great tip to our other Store Partners, "We actually loan out the giant necklaces for galas and fancy events to help promote our store. They are great conversation pieces and we get a lot of sales and great feedback!"
That's it for this update, but be on the lookout for more inductions into the Partner Store Program as the trade show season winds down. And don't forget to stop back here for more news and information about the world of Anna Zuckerman Luxury!